Madrileña Red de Gas (B): Reinventing the Company With the Motto "Our Customers Must Not Suffer"

Description

The CEO of MRG (Madrileña Red de Gas) wanted to reinvent his company as if it existed in an open market and not in the current regulated one. Using Professor Muñoz-Seca's SPDM (Service Problem Driven Management) framework, a conceptual scheme for operations in service companies, the MRG management team changed how they structured their service by establishing their own operational structure and working with the operational structure of their partners. Using an extended-enterprise approach, MRG reshaped its service model with the motto, "Our customers must not suffer."

Learning Objective

How to reinvent a service in order to deliver excellence in the 21st century.

Related Documents

• Madrileña Red de Gas (A): Reinventing the Company With the Motto "Our Customers Must Not Suffer"
• Madrileña Red de Gas (A): Reinventar la empresa con el lema "Nuestro cliente no puede sufrir"

Keywords

Reinventing the service