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Maple Tree Cancer Alliance: Growing Beyond a Regional Brand

Reference: IVEY-9B20M157-E
Year: 2017
Number of pages: 8
Geographic Setting: United States
Publication Date: Sep 11, 2020
Fecha de edición: Sep 11, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Health Care Services;

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Description

In late 2017, the founder of Maple Tree Cancer Alliance faced a new challenge. In 2011, she had launched the non-profit organization to improve the quality of life for cancer patients by providing them with individualized exercise training programs, nutri

Learning Objective

This case is ideal for use at the undergraduate- and graduate- level in courses on entrepreneurship, strategic management, and healthcare management. After working through the case and assignment questions, students will be able to ·identify the stakeho

Keywords

Entrepreneurship exercise oncology