For managers, the plea is not for more data but for more intelligence. To help managers distinguish what's useful from the bulk of meaningless, irrelevant data, IESE Insight spoke with Leonard Fuld, CEO of Fuld+Company; Eduardo Olier, president of the Spanish branch of the Choiseul Institute, a Paris-based think tank; and the National Intelligence Center (CNI), Spain's equivalent of the CIA.

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These experts offer tips on using information to anticipate opportunities as well as risks, turning data into a source of competitive advantage.