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Nissan-Portugal

Agell, Pere ; Alegre, H. ; Segarra, José Antonio

Reference: M-861
Year: 1989
Number of pages: 42
Geographic Setting: Portugal
Publication Date: Mar 1, 1992
Fecha de edición: Mar 1, 1992
Source: IESE (España)
Type of Document: Case
Company: Ryanair, EasyJet, AirAsia, CBMI, Lafarge, Italcementi, Cemex, Holcim, Heidelberg, Oerlikon Saurer, Dell, Intel, Microsoft, Nvidia, ARM Holdings, Apple, Research in Motion, Sharp, Sony, Samsung, Vizio, Orica

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Description

El importador oficial de Nissan para Portugal debe decidir un cambio de posicionamiento de la imagen de marca. Para ello, deben conjugar distintas interpretaciones de los resultados de una investigación de actitudes de conductores lusitanos.

Keywords

Competencia Marketing