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    Onward Technologies Limited: An Indian SME Building a Global Brand

    Mahima Mishra ; Anand Prakash ; Santosh Gopalkrishnan ; Madhura Bedarkar

    • Reference: IVEY-9B20A079-E

    • Year: 2018

    • Number of pages: 11

    • Geographic Setting: Germany; India; United Kingdom; United States

    • Publication Date: Oct 28, 2020

    • Fecha de edición: Oct 27, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Professional, Scientific, and Technical Services;

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    Description

    Onward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatel

    Learning Objective

    This case is suitable for courses at the postgraduate and executive levels in the areas of international business, strategic management, entrepreneurship, and international marketing. The case is also suitable for courses on management of businesses in em

    Keywords

    engineering services outsourcing