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    Perfect Day and the Milk of Human Invention

    Gerry Kerr ; Priya Sharma ; Francine Schlosser

    • Reference: IVEY-W24898-E

    • Year: 2019

    • Number of pages: 19

    • Geographic Setting: United States

    • Publication Date: Nov 23, 2021

    • Fecha de edición: Nov 23, 2021

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Manufacturing;

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    Description

    Perfect Day was a rising cellular agriculture company specializing in lab-based milk. Its founders had created and patented a formula for an ingredient that could produce authentic-tasting non-dairy products. At the beginning of 2020, the US-based firm re

    Learning Objective

    This case is intended for use in an upper-level undergraduate- or graduate-level course in strategy or entrepreneurship. This case reviews a complex emerging industry, offering students the chance to examine the evolution of a deep tech industry and its e

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    Keywords

    cellular agriculture corporate venture capital lab-based milk stakeholder analysis Venture capital