Skip to the beginning of the images gallery

Phenicoptere: Channel Strategy for International Expansion (Spanish Version)

Reference: IVEY-9B18MS172
Year: 2017
Number of pages: 8
Geographic Setting: Poland
Publication Date: Oct 30, 2019
Fecha de edición: Nov 5, 2018
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Manufacturing;

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	Spanish	IVEY-9B18MS172			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Phenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 c

Learning Objective

This case is designed to teach international entrepreneurship, which lies at the intersection of international business and entrepreneurship. It can be used in international management, international marketing, or general entrepreneurship courses at the u

Keywords

Entrepreneurship Internationalization