Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (A)

  • Reference: DARDEN-M-0654-E

  • Year: 2001

  • Number of pages: 4

  • Publication Date: Sep 28, 2001

  • Revision Date: May 21, 2018

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Consumer Goods

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Marketing strategy Pricing