Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (B)

  • Reference: DARDEN-M-0655-E

  • Year: 2001

  • Number of pages: 5

  • Publication Date: Sep 28, 2001

  • Revision Date: May 21, 2018

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Consumer Goods

Grouped product items
Format Language Reference Use Qty Price
pdf English DARDEN-M-0655-E
As low as €6.75


This is an abstract

Learning Objective

This is a learning objective

Related Documents


Marketing strategy Pricing