Procter & Gamble: The Wal-Mart Partnership (A)

  • Reference: DARDEN-M-0452-E

  • Year: 1994

  • Number of pages: 18

  • Publication Date: May 23, 1994

  • Revision Date: May 21, 2018

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Consumer Goods

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Marketing strategy Pricing