Tackling Low Completion Rates @ Compare.com Conundrum (A)

  • Reference: DARDEN-M-0947-E

  • Year: 2017

  • Number of pages: 17

  • Geographic Setting: Virginia

  • Publication Date: Aug 9, 2017

  • Revision Date: May 17, 2018

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Marketing:Digital MarketingMarketing:GeneralMarketing:Marketing Analytics & MetricsMarketing:Marketing Strategy

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Learning Objective

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a/b testing agile development Customer retention data analytics Marketing purchase funnel test-and-learn