Skip to the beginning of the images gallery

The PikoGym Entrepreneurs: Muscling Up through Intellectual Property

Florian Fuchs ; Peter M. Bican ; Alexander Brem

Reference: IVEY-9B20M093-E
Year: 2018
Number of pages: 13
Geographic Setting: Germany
Publication Date: May 20, 2020
Fecha de edición: May 20, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Arts, Entertainment, Sports and Recreation;

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	IVEY-9B20M093-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Frustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compac

Learning Objective

The case presents problems faced by many start-up founders at the very beginning of the founding process, with a special emphasis on IP rights and their strategic use. By working through the case study and assignment questions, students will have the oppo

Keywords

patent Small and Medium Enterprises Strategy Trademark