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    The RealReal Inc.: Fashion Fad or Long-Term Investment

    Shernaz Bodhanwala ; Ruzbeh Bodhanwala

    • Reference: IVEY-9B20N035-E

    • Year: 2019

    • Number of pages: 24

    • Geographic Setting: United States

    • Publication Date: Sep 21, 2020

    • Fecha de edición: Sep 21, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Other Services;

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    Description

    The RealReal Inc. (Real), a San Francisco, California-based start-up engaged in the trade of used luxury goods, experienced significant growth in its revenue and customer base in fiscal year (FY) 2018, but it was yet to turn profitable after nine years in

    Learning Objective

    The case is suitable for graduate- and postgraduate-level courses on business valuation and entrepreneurship, entrepreneurship finance, corporate finance, and financial management. Students will examine the business profile of a pre-owned luxury goods mar

    Keywords

    Finance IPO online marketplace start-up Valuation