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    Transportes Furlong: Centro de Preentrega

    Hatum, A. ; Luchi, R. ; Paladino, M.

    • Reference: IAE-IAE-C114-00145-SP

    • Number of pages: 30

    • Publication Date: Dec 1, 1997

    • Fecha de edición: Feb 1, 1999

    • Source: IAE (Argentina)

    • Type of Document: Case

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    Description

    Este caso detalla cómo una empresa de automóviles de la compañía Ford crea valor para el cliente a partir de un servicio especializado en terminación de detalles.