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    VIVO. Portugal Telecom and Telefónica de España in Brazil

    Caldart, Adrián A.

    • Reference: AESE-DG-A-551(I)-E

    • Number of pages: 19

    • Publication Date: Jul 1, 2004

    • Source: AESE (Portugal)

    • Type of Document: Case

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    Description

    The case refers to the strategic alliance between Portugal Telecom (PT) and Telefonica de Espana, to jointly develop their mobile phone business in Brazil. Although the case contains information on both partners, it is written from the PT perspective. Specifically, the case refers to: (1) the evolution of PT's presence in Brazil; (2) the motivations that led PT and Telefonica to establish their alliance; (3) the competitive positions of both corporations in their countries of origin and in other markets; (4) the state of the cell phone market competition in Brazil; and (5) the political situation in Brazil at the time of the events described.

    Keywords

    Leadership Organizational change Strategy