Volaris: Low Cost, High Value in Operations

Description

Volaris began operations on March 13th, 2006 (the result of an agreement between four partners: TACA, Discovery Americas I, Inbursa and Televisa). It defines itself as a highly efficient airline, with the goal of offering its clients the best travel experience at a just price. the goal of offering its clients the best travel experience at a just price. The origin of Volaris was based on the identification of a market with high potential and in a very attractive context for the operation of a high-efficiency airline: high prices in the airline tickets, 90 million people a year using buses for transportation. The project had a frame of reference of the basic principles of a low cost airline (LCC ): 1)optimize cost, through the use of a homogenous fleet with direct channels of distribution, 2) high growth in market share, covering sub-served or overpriced markets, 3) simplified, convenient and transparent processes, that reinforce the added value to passengers (in particular, punctuality in services), 4) use of a secondary airport, 5) motivated personnel, compensated according to productivity and in a friendly and fresh culture, 6) unquestionable safety, with new aircraft, 7) world class highly reliable maintenance processes and 8) financial strength to commit to growth and face unexpected events.

Keywords

competitiveness low cost Services