West Bengal Assembly Election 2021: The Competitive Marketing Strategies at Play

  • Reference: IVEY-W25425-E

  • Year: 2021

  • Number of pages: 8

  • Geographic Setting: India

  • Publication Date: Nov 10, 2021

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

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Description

The elections for India’s 294-seat West Bengal (Bengal) Legislative Assembly were due to be held sometime in April–May 2021. The All India Trinamool Congress (TMC), which had been in power in the state since 2011, faced a tough challenge from the Bharatiy

Learning Objective

This case study may be used effectively in postgraduate marketing and marketing management courses to cover marketing strategy formulation. It can also be used in introductory classes on marketing strategy to discuss the 3Cs framework while accounting for

Keywords

Competition election strategy Marketing strategy positioning segmentation targeting voter sentiments