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Coke vs. Pepsi in the 1990s (Spanish version)

Reference: HBS-703S09
Year: 2003
Number of pages: 28
Geographic Setting: Central America;United States
Publication Date: Mar 8, 1994
Fecha de edición: Mar 30, 2000
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Beverages

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Description

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

Keywords

Competition Competitive advantage Corporate strategy Globalization International business Organizational culture