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Funtime Film (Spanish version)

Reference: HBS-502S03
Year: 1994
Number of pages: 6
Geographic Setting: United States
Publication Date: Feb 25, 1994
Fecha de edición: May 8, 1995
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Photographic equipment & supplies

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Description

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.

Keywords

Brand management Brands Market segmentation Marketing management Pricing strategy Product lines