Abbey Road Studios (B)
English , Spanish
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Reference: AD-358-E
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Year: 2016
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Number of pages: 2
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Geographic Setting: Reino Unido
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Publication Date: Sep 1, 2017
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Fecha de edición: Oct 15, 2020
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Source: IESE (España)
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Type of Document: Case
This case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios.
The case can be used in decision analysis courses to introduce decision trees, simulation and option valuation.