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- Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: PDFPages: 13Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Case
B9 Beverages: From Start-Up to Scale-Up
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A008-EPublished: Mar 7, 2019Reviewed: Mar 7, 2019Format: PDFPages: 14Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Brewing Peace Philippines: Customer Relationship Management
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A056-EPublished: Jun 26, 2020Reviewed: Jun 26, 2020Format: PDFPages: 9Language: English - Case
Maha Research Labs: Sales Force Effectiveness
Collection: Ivey Business School (Canada)Ref.: IVEY-W27721-EPublished: Jul 22, 2022Format: PDFPages: 10Language: English - Case
Unilever: Using Horlicks’s Brand Equity to Lead
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A021-EPublished: Mar 18, 2020Reviewed: Mar 18, 2020Format: PDFPages: 9Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Case
Pepperfry.com: Marketing to Manage Customer Experience
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A034-EPublished: Jun 7, 2017Reviewed: Jun 6, 2017Format: PDFPages: 8Language: English