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Ivey Business School (Canada)
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Homesake: Homerun in Home Décor
Deepak Pandit; Shalini Rahul TiwariCase IVEY-9B19M102-EEntrepreneurship, StrategyIn 2015, Homesake entered the home décor sector in India by designing, producing, and selling home décor products, including lighting, tableware, and wall hangings. By 2018, after three years in operation, Homesake had generated sufficient sales that itsStarting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16ES039Entrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantStarting at €8.20
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Super Milk Products Private Ltd. (A): Keventers Milkshakes and Beyond
Swati Singh; Sudhir Naib; Kartikeya SinghCase IVEY-9B19M127-EEntrepreneurship, StrategyIn 2015, three entrepreneurs in India decided to resurrect the 100-year-old iconic Keventers brand, which had stopped selling milkshakes in the 1970s. Although earlier generations had grown up enjoying Keventers' milkshakes, millennials had very little asStarting at €8.20
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Al Baba Sweets: An Expansion Opportunity
Marina Apaydin; Ahmad Badran; Maya Noujaim; Ghida El Baba; Antoine SabbaghCase IVEY-9B19M121-EStrategyIn 2018, Al Baba Sweets was a major player in the Arabic sweets and confectionery industry in Lebanon. However, in the midst of a rough patch in the country’s economy, the company was suffering from decreasing revenues. Any major decision concerning the fStarting at €8.20
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CampusHash: Evolving Business Model of an Entrepreneurial Venture
Atul Arun Pathak; Saroj Kumar Pani; Anish AgarwalCase IVEY-9B19M098-EEntrepreneurship, StrategyIn January 2016, the three partners of CampusHash Technologies LLP (CampusHash), an Indian start-up focused on conducting software training programs, had to make some pressing strategic decisions. CampusHash’s revenues had not grown as expected and the paStarting at €8.20
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Google: Should “Dragonfly” Fly
Veena Keshav PailwarCase IVEY-9B19M088-EStrategyIn 2018, China was the biggest market for Internet services in the world. Along with the country's huge market size, its comparatively low penetration made it an immensely attractive market for search engine services. To capture this market, Google was plStarting at €8.20
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Lajpal Tea: Black Gold at Stake-Supplier Selection
Alison Konrad; Abdul Rehman Shaikh; Asad Ali QaziCase IVEY-9B19D020-EService and Operations ManagementIn September 2014, the national logistics manager at Lajpal Tea Pvt. Limited (Lajpal Tea), a leading tea brand in Pakistan, received notice that one of his key logistics service providers would soon terminate his service contract for transportation servicStarting at €8.20
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCase IVEY-9B19A048-EEntrepreneurship, Marketing, StrategyIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andStarting at €8.20
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AIESEC in Lebanon: Volunteer Engagement Policies
Alain Daou; Haitham Khoury; Mohammad JackwalaCase IVEY-9B20E001-EDecision Analysis, StrategyOn July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at ...Starting at €8.20
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Dolce & Gabbana: Racism, Stereotypes, or Being Funny
Ann Peng; Jiya HaiCase IVEY-9B20C004-ELeadership and People Management, StrategyOn November 21, 2018, the Italian luxury fashion brand Dolce & Gabbana (D&G) cancelled a show that was scheduled to take place in Shanghai, China, after controversial video advertisements and private Instagram messages, allegedly sent by Stefano Gabbana himself, went viral. The videos were seen by many to be racist, and they resulted in subsequent boycotts by Chinese celebrities and consumers. As D&G struggled to regain market share in China and ...Starting at €8.20