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The Airbnb Business Travel Vertical in Asia: The Way Forward
Nitin Pangarkar; Yuan Kay ChungCase IVEY-9B17M144-EStrategyIn March 2017, Airbnb needed to make some important decisions regarding its strategy for the Airbnb Business Travel Vertical (ABTV) in Asia. Despite a short history of less than three years since the formal announcement of its launch, the ABTV had exhibited promising performance. The business travel market offered many attractive characteristics, including its large size. Despite the attractiveness of the business travel segment, two issues relat...Starting at €8.20
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Usha Martin Limited: Unravelling the Vertical Integration Strategy
Nitin PangarkarCase IVEY-9B21M024-EStrategyIn May 2020, Usha Martin Limited (Usha Martin), a diversified engineering group based in India, was debating strategies for continued future growth. In April 2019, the company had divested its steelmaking and related operations to reduce its debt load. Though the divestment meant a large decline in the company’s sales for the year ended March 2020, the company managed to reverse the trend of losses incurred in several recent quarters and years to...Starting at €8.20
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Jucai Human Resource Development: Empowering through Data
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauCase IVEY-W25807-EInformation Technologies, StrategyThe founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public ins...Starting at €8.20
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Ola Electric's Audacious Scooter Plans on Fire
Nitin Pangarkar; Neetu YadavCase IVEY-W33537-ELeadership and People Management, StrategyOla Electric Mobility Pvt. Ltd. (Ola Electric) was launched in 2017 by ANI Technologies Pvt. Ltd., better known as Ola Cabs, as a venture for making electric scooters. Bhavish Aggarwal, one of Ola Cabs’ founders, acquired a 92.5 per cent stake in Ola Electric and pursued a path of rapid expansion. By 2022, Ola Electric had successfully raised a large amount of capital from investors, developed several subsystems (especially software) of its produ...Starting at €8.20
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Tiger Balm: Internationalization and Product Extension
Nitin PangarkarCase IVEY-9B15M128-EStrategyHaw Par Corporation’s healthcare division produces Tiger Balm, the external analgesic rub that has gained global popularity. Despite delivering strong results, the division remains dependent on Asian markets, which poses challenges with regard to low affordability, weak protection of intellectual property and aggressive competition. To achieve sustained growth, the company’s executive director is considering several alternatives: geographic expan...Starting at €8.20
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Singapore Airlines: Surviving the COVID-19 Pandemic
Nitin PangarkarCase IVEY-W26385-EStrategyIn August 2021, Singapore Airlines Group (SIA) was at a critical juncture in its history. Since early 2020, the COVID-19 pandemic had forced commercial travel to almost a standstill, requiring SIA to idle most of its fleet. The group’s overall revenues had declined by 76 per cent in the 2020/21 financial year, resulting in a loss of S$4.27 billion. The massive cash bleed forced the group to issue new capital, thus diluting the stake of its existi...Starting at €8.20
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Maruti Suzuki in 2022: Defending Market Leadership
Nitin Pangarkar; Rohit Prabhudesai; Kapil DesaiCase IVEY-W33324-EDecision AnalysisIn December 2022, Maruti Suzuki India Limited (Maruti Suzuki), the undisputed leader in the Indian car market, was evaluating the various alternatives for its continued growth and sustained performance. In 2015, building on the company's success selling no-frills cars, Maruti Suzuki launched its New Exclusive Automotive Experience (NEXA) line to attract customers who were seeking advanced car models. However, the emergence of electric vehicles po...Starting at €8.20
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Moovaz: Moving into the Future
Nitin PangarkarCase IVEY-9B21M013-EStrategyIn September 2020, Moovaz, a startup in the tech-enabled relocation space, was at a critical juncture in its evolution. In the three years since its founding, the company had established its business model, shown impressive growth in revenues, raised S$7 million in Series A funding and acquired a portfolio of established magazines in the form of The Finder. Junxian Lee, co-founder and CEO of Moovaz was optimistic about the prospects of the compan...Starting at €8.20
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Ebidding: Taking Advantage of a Window of Opportunity during COVID-19
Haibo Hu; Fan Yu; Chunbing Mao; Haitao Lu; Meiju Fei; William WeiCase IVEY-W24978-EStrategyEbidding, Shanghai Huizhao Information Technology Co., Ltd.’s key product, was China’s only “Internet+” integrated bidding and procurement service provider, integrating supply chain management consulting, project implementation, and electronic bidding platform operation. Its main business was to provide enterprises with a full-process electronic bidding and procurement solution. The Ebidding team had developed a full-process electronic bidding pl...Starting at €8.20
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Ebidding: Taking Advantage of a Window of Opportunity during COVID-19 - Teaching Note
Haibo Hu; Fan Yu; Chunbing Mao; Haitao Lu; Meiju Fei; William WeiTeaching Note IVEY-W24979-EStrategyTeaching note for product W24978.Starting at €0.00