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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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HNA Group: Global Excellence with Chinese Characteristics, Teaching Note
Kirby, William C.; Eby, Joycelyn W.Teaching Note HBS-316157-EThis teaching note is designed to support the teaching of HBS case number 316013, "HNA Group: Global Excellence with Chinese Characteristics."Starting at €0.00
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Uber in China: Driving in the Gray Zone, Teaching Note
Kirby, William C.; Eby, Joycelyn W.Teaching Note HBS-316158-ETeaching note for case 316135.Starting at €0.00
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Augustine Heard & Co.: Building a Family Business in the China Trade (B)
Kirby, William C.; Eby, Joycelyn W.Case HBS-316186-EIn 1861, the Heard brothers faced a decision: should they continue their family firm's business model that had made them a successful commission house in China, or was it time to make fundamental adjustments to their work? This case reveals that the brothers decided to maintain the status quo, primarily because of a lack of decision-making mechanism amongst the brothers. The firm rapidly went downhill, before declaring bankruptcy in 1875.Starting at €5.74
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20
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HNA Group: Global Excellence with Chinese Characteristics
Kirby, William C.; McFarlan, F. Warren; Eby, Joycelyn W.Case HBS-316013-EKnowledge and CommunicationBy 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputati...Starting at €8.20
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From Preparatory Academy to National Flagship: The Evolution of Tsinghua University
Kirby, William C.; Eby, Joycelyn W.Case HBS-316141-ETsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history--outward looking internationalism in the 1920s and 1930s, creative survival in the 1940s, Sovietization in the 1950s and 1960s, chaos in the 1970s, rebuilding in the 1980s, and, since the 1990s, a laser focus on becoming one of the best higher education instituti...Starting at €8.20
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Augustine Heard & Co.: Building a Family Business in the China Trade (A)
Kirby, William C.; Eby, Joycelyn W.; Ji, John S.Case HBS-316185-EAugustine Heard Sr. founded Augustine Heard & Company, a commission house focused on trade between China and the United States, in 1840. He welcomed his four nephews into the family business as it expanded in the increasingly complex economic and political environment of 19th century China. By 1861, the business had been flourishing for many years, but the context for foreign trade in China was changing. The four nephews, all having been made par...Starting at €8.20