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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
Rambalak Yadav; Pallavi PandeyCase IVEY-W25576-EMarketing, StrategyBlu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand ...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note
Rambalak Yadav; Pallavi PandeyTeaching Note IVEY-W25577-EMarketing, StrategyTeaching note for product W25576.Starting at €0.00
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813111-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Hotel Vertu: Financing the Venture in the Boutique Hotel Industry (Spanish Version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-917S32EntrepreneurshipDos recientes graduados de MBA están considerando una oportunidad de negocio en la industria de hotel boutique. Después de haber encontrado una propiedad aparentemente atractiva en Savannah, Georgia, Yvonne D'Arcy y Elisabeth Whiting cara preguntas acerca de la financiación, estructura de la transacción, y la dinámica de poder desiguales. Este análisis de la oportunidad cubiertas de casos, la financiación y estructuración de transacciones, y los ...Starting at €8.20
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SMARTBITES B: May 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813110-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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SMARTBITES D: February 2010
Roberts, Michael J.; Bhide, Amar V.Case HBS-813112-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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Analyzing the Opportunity in the Boutique Hotel Industry (Spanish version)
Stevenson, Howard H.; Roberts, Michael J.Case HBS-917S30EntrepreneurshipAnalyzing the Opportunity in the Boutique Hotel Industry."Starting at €8.20
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Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry, Teaching Note
Stevenson, Howard H.; Roberts, Michael J.Teaching Note HBS-917502-EEntrepreneurshipTeaching note for case 917501.Starting at €0.00