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- Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Balaji Wafers Taking the Pepsi Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18M145-EPublished: Oct 1, 2018Reviewed: Oct 1, 2018Format: PDFPages: 15Language: English