Default Category
- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: PDFPages: 16Language: English - Case
Governance and Sustainability at Nike (B) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S01Published: Jun 17, 2013Format: PDFPages: 6Language: Spanish - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: PDFPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Dubai Duty Free
Collection: HBSP (USA)Ref.: HBS-511034-EPublished: Oct 15, 2010Format: PDFPages: 23Language: English - Case
Governance and Sustainability at Nike (B)
Collection: HBSP (USA)Ref.: HBS-313147-EPublished: Jun 17, 2013Reviewed: Sep 30, 2016Format: PDFPages: 5Language: English - Case
GreedyGame: Leveraging Online-Gaming for Brand Storytelling
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A008-EPublished: Mar 31, 2021Reviewed: Mar 31, 2021Format: PDFPages: 14Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: PDFPages: 16Language: English - Case
Hema Hattangady and Conzerv (A)
Collection: HBSP (USA)Ref.: HBS-409022-EPublished: Dec 9, 2008Reviewed: Dec 3, 2010Format: PDFPages: 29Language: English