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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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El capitalismo fugitivo
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsEl capitalismo sigue siendo el sistema más potente, flexible y robusta para la conducción de la prosperidad de amplia base y la mejora de la calidad de vida. Pero mantener el capitalismo en la pista dependerá de nuestra capacidad para replantearse las prioridades que guía cada uno en el sistema, desde los empresarios a los reguladores a los inversores. En particular, tendremos que desacelerar las actividades precipitados de la competencia y el RO...Starting at €8.20
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Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCase IVEY-9B17M062-EEntrepreneurship, StrategyIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Starting at €8.20
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Royal Bhutan Airlines — Drukair
Ron MulhollandCase IVEY-9B12A030-EMarketing, StrategyThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Starting at €8.20
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Chaudhary Group: Rebuilding Nepal
Malloy, Christopher J.; Cohen, Lauren H.; Sobti, InakshiCase HBS-218100-EFinanceAfter the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal decides to play a pivotal role in re-building the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short and long- term relief measures. The management needs to address several questions as they navigate the foundations' course. What element of relief work should the foundation focus on? S...Starting at €8.20
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Ethical Crossroads: Genetix Solutions’ Bioweapon Conundrum
David Barrett; Nihaal RanaCase IVEY-W34803-EEconomics, Leadership and People ManagementIn the rush to develop vaccines, many strains of viruses are used in laboratories in an effort to help humanity. However, the same samples used to develop life-saving vaccines could potentially be used to develop weapons of biological warfare. This case looks at the scenario from multiple perspectives in an effort to discuss the ethics of virus usage, storage and regulatory oversight given the differing economical situations and motivations of th...Starting at €8.20
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The Himalayan Cataract Project
Schulman, Kevin; Hu, Summer; Xue, Jiayin; Qi, SusanCase SGSB-A237-EAccounting and ControlCataracts robbed an estimated 65 million people around the world of their vision. In the Himalayas, where hundreds of thousands of people went needlessly blind from cataracts, doctors Sanduk Ruit and Fred Hollows began to tackle this health crisis in 1995 with the Himalayan Cataract Project, believing they could adopt new techniques and lens technology to scale high-quality, high-volume, and low-cost cataract operations in remote communities. T...Starting at €8.20
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Mount Everest--1996 (Spanish version)
Roberto, Michael A.; Carioggia, Gina M.Case HBS-308S26Leadership and People ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Describes the events that transpired during the May 1996, Mount Everest tragedy. Examines the flawed decisions that climbing teams made before and during the ascent. Teach this case online with new suggestions added to the Teaching Note.Starting at €8.20
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The Economics of Well-Being
Fox, JustinArticle HBS-R1201D-EGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists and world leaders alike. GDP is under siege for three main reasons. First, it is flawed even on its own terms: It misses lots of economic activity (unpaid household work, for example) and, as a single-number representation of vast, complex systems, is inevitably skewed. Second, it fails to account ...Starting at €8.20
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Bhutan: Governing for Happiness
Reinert, Sophus A.; Humphrey, Thomas; Safran, BenjaminCase HBS-715024-EEconomicsUnique among the world's countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest countries in spite of a tumultuous history, a low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and...Starting at €8.20