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Negotiating the Path of Abraham
Sebenius, James K.; Leary, KimberlynCase HBS-912017-EThe Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard the call to "go forth." It passes through some of the world's most revered cultural, historical, and holy sites, ending in the city of Hebron/AI-Khalil at the tomb of Abraham. With...Starting at €8.20
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IESE Insight. Issue 13. Second Quarter 2012
IESE InsightMagazine REV-31-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Leadership and People Management, StrategyIESE's Rafael Andreu and Josep M. Rosanas make seven key recommendations to move us toward a more humanistic model of management. Claudia Peus (TUM School of Management, Technische Universität München) looks at some humanistic leadership principles underpinning successful organizations, and offers guidelines for managers on the factors that are hugely important for managing organizational change initiatives effectively. Michael Pirson (Fordham Un...Starting at €22.00
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Carretera marginal de la Selva: información general
Leguizamón Rodríguez, Francisco A.Exercise INCAE-30740Corporate GovernanceEl Consorcio de ingenieros CMS ha diseñado un proyecto para la construcción de la carretera marginal a la selva amazónica que catapultaría la economía de la región porque está trazada. No obstante el proyecto no cumple con las espectativas de cinco actores sociales. Los ejecutivos del CMS deberán negociar con estos grupos para obtener la aprobación de al menos cuatro de ellos. El caso está complementado por una serie de sendas instrucciones confi...Starting at €8.20
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Carretera marginal de la Selva: instrucciones confidenciales para el negociador del MOPT
Leguizamón Rodríguez, Francisco A.Exercise INCAE-30750Un consorcio de Ingenieros (CMS) ha presentado una solicitud de financiamiento para construir una nueva carretera de gran importancia para la región. El MOPTdeberá negociar la reducción del monto del financiamiento solicitado. El caso suministra la argumentación necesaria para conseguir este propósito.Starting at €8.20
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Amado Tapachul: Rewarding Exceptional Performance
Las Heras, MireiaCase DPO-449-ELeadership and People ManagementStarting at €8.20
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Florián Coute: An EMBA at an Impasse (C)
Stein, GuidoCase DPO-302-ELeadership and People ManagementIt had been a year since Florian's last conversation with Rafael. At the time, he was considering whether to change companies or stay at IB, finally choosing to stay. Florian recalled... "In July I moved to the External Services Division, which deals with the parking lot, car rental, WiFi, telephony and advertising lines of business. I was given the responsibility of designing the strategic plan for car rentals without a driver. My adaptation to...Starting at €5.74
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Innovating through the participation of Civil Society Organizations (CSOs): the Aids/HIV Program
Garrison J.; Abreu, A.; Sánchez, J.; Rosenmöller, MagdaCase P-1000-EService and Operations ManagementThis case analyzes the problems encountered in the development and implementation of the national program to fight AIDS (Acquired Immune Deficiency Syndrome) and STDs (Sexually Transmitted Diseases) in Brazil, with high levels NGO involvement in activities of prevention and treatment support, thanks to their great effectiveness and capacity to reach high-risk groups. It describes the process of rapid growth and development of AIDS-related NGOs, w...Starting at €8.20
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Hospital Apracivel de Río
Riverola, JosepCase P-1125Service and Operations ManagementEl doctor Antonio Dos Santos do Nascimento, director general del Hospital Apracivel de Río de Janerio, está revisando la forma en que se ha desarrollado su crecimiento, que en los últimos dos años ha sido de más del 70%. El Hospital, que es un centro de excelencia privado que atiende a clientes de élite, se plantea el dimensionado de cada uno de los cuarenta y ocho departamentos con el fin de prestar el servicio requerido.Starting at €8.20
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999Service and Operations ManagementEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74