HBSP (USA)
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Governance and Sustainability at Nike (B) (Spanish version)
Paine, Lynn S.; Hsieh, Nien-he; Adamsons, LaraCase HBS-316S01StrategyTwo members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social concerns from its origins in student protests against labor conditions in the supply chain in the 1990s through the development of a board-level corporate responsibility (CR) committ...Starting at €5.74
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The China Rules
Paine, Lynn S.Article HBS-R1006H-ETo achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership-but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most challenging destinations for expatriates. The problem, says the author, is that many executives sent to lead China operations are ill equipped to tackle the country's unique challenges....Starting at €8.20
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How China Reset Its Global Acquisition Agenda
Williamson, Peter J.; Raman, Anand P.Article HBS-R1104K-EChina's economic progress has been so dazzling that people often forget that China, Inc. has seen its share of failures too. Just look at the first cross-border acquisitions that Chinese companies made. Many of those high-profile deals-including TCL's acquisition of France's Thomson, SAIC's takeover of South Korea's Ssangyong Motor Company, and the D'Long Group's purchase of America's Murray, Inc.-ended badly. But for the Chinese, failure is not ...Starting at €8.20
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Forced to Shut Down
Beard, AlisonArticle HBS-R1105L-EIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS outbreak hit Asia, battering a travel industry still recovering from the 9/11 terrorist attacks. Faced with this crisis, Zhang opted for drastic measures: WildChina ceased operations, she and the COO suspended their incomes, and all other employees went on vacation at 25% pay. These were prudent m...Starting at €8.20
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KFC's Radical Approach to China
Bell, David E.; Shelman, Mary L.Article HBS-R1111K-EGlobal companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters calling all the shots-and usually with disappointing results. The authors, both of Harvard Business School, examined why KFC China has been able to find fertile ground in a market that is...Starting at €8.20
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Life's Work: Ai Weiwei
Weiwei, Ai; Larmer, BrookArticle HBS-R1204M-EWhat compels a famous Chinese artist to cross disciplines, work in collaboration, and champion human rights.Starting at €8.20
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How Diversity Can Drive Innovation
Hewlett, Sylvia Ann; Marshall, Melinda; Sherbin, LauraArticle HBS-F1312B-ELeadership and People ManagementCompanies that have what the authors call two-dimensional (2-D) diversity--their leaders exhibit both inherent and learned diversity traits--are much more likely to understand their clients and unlock innovation among their workers.Starting at €8.20
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How Urban Culture Transcends Borders
Towns, Marlene MorrisArticle HBS-F1403B-EEconomicsU.S. companies seeking to export their products are often thwarted by widespread anti-American sentiment in regions such as Asia and the Middle East. However, new research finds that segments in those regions keenly identify with U.S. urban youth culture--the world of hip-hop and rap--and identifies nontraditional sources of influence (TV shows, music and music videos, athletes and other celebrities) through which companies can reach them.Starting at €8.20
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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How to Make the Most of Omnichannel Retailing
Harvard Business ReviewArticle HBS-F1607A-EMarketingOne of the biggest challenges for brick-and-mortar retailers is competing with online-only sellers such as Amazon. The conventional "omnichannel" strategy is to encourage consumers to shop across channels. But few retailers have closely examined the profitability of such efforts, and they typically pay little attention to how far a customer lives from the store. New research led by Temple University's Xueming Luo shows that distance is a crucial ...Starting at €8.20