Ivey Business School (Canada)
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HSBC Credit Card Rewards Program
Robert J. FisherCase IVEY-9B08A017-EMarketing, StrategyAround 1994, competition in the credit card market was based on price (i.e., interest rates and annual fees). After Chase and American Express launched bonus point programs in 1993, HSBC was forced to follow in 1994. The original program was targeted at high-income consumers as with luxury brand redemption items. Competition reacted and consumers quickly learned to expect a points program as a standard feature. Again, HSBC differentiated their cr...Starting at €8.20
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Rehabilitation Alliance Hong Kong: Next Step Forward
Terence Tsai; Barbara LiCase IVEY-9B08M026-EEntrepreneurship, StrategyThe case describes the unique business model of Rehabilitation Alliance Hong Kong (RAHK) beginning with its strategic alliance with Dairy Farm to run 7-Eleven convenience stores, with an aim to create job opportunities for its disabled members. The two managers then try out other forms of business, but they are not commercially effective. The case explores the challenges of managing a cooperative relationship with a social conscience and achievin...Starting at €8.20
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Toy2R: A Pioneer of Creative Designer Toys in Hong Kong
Kevin Au; Bernard Suen; Daisy WongCase IVEY-9B10M060-EEntrepreneurship, StrategyThe case illustrates the intriguing development path of a famous design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to build an entrepreneurial career out of his hobby of collecting designer toys. This case is suitable for teaching MBA and senior undergraduate students about resources acquisition at the startup, development and expansion stages in an entrepreneurship course. It can also be utilized in product...Starting at €8.20
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Design Careers of Alan Yip and Winnif Pang
Kevin Au; Bernard Suen; Daisy Wong; Na ShenCase IVEY-9B10M063-EEntrepreneurship, StrategyThis case describes how two Hong Kong product designers chose their respective paths and achieved design excellence and celebrity status. The case is suitable for teaching MBA and senior undergraduate students the value of design entrepreneurship in professional services. It is useful for courses in entrepreneurship and innovation management in business and engineering schools. Human resources management or organizational behaviour classes may al...Starting at €8.20
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Ho Tak Kee Book Co. Ltd. - A Third Generation at a Crossroads (A)
Kevin Au; Barbara LiCase IVEY-9B09M032-EEntrepreneurship, Leadership and People Management, StrategyHo Tak Kee was originally a professional publisher and printer that started in the 1950s in Hong Kong. Having faced static performance for decades, the founder and grandfather of the family decided to close the printing department. This pushed his youngest son, On-ping, to a critical decision: whether and how to continue the family business. Under pressure, On-ping turned to his son John for support but the request put John in a difficult positio...Starting at €8.20
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Managing the Sibling Partnership: The Ong Group
Marleen DielemanCase IVEY-9B16M157-EEntrepreneurship, StrategyIn 2016, the oldest member of the family business The Ong Group was concerned about the ailing firm that he and his siblings were running. The business had been started in 1957 in Hong Kong by their father. After the death of the father and one of the siblings, the remaining family members needed a plan for the future of the business. Should all of the remaining siblings and their children be allowed to become directors in the family firm? How co...Starting at €8.20
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Coaching for Exceptional Performance Workshop: Senior Associate, Capital Markets, Chen Jia Wei
Jane M. Howell; Ken MarkCase IVEY-9B11C025-ELeadership and People Management, StrategyThis is role play #1 (Chen Jia Wei) for Coaching for Performance Management: Asia Edition (#9B11C024).Starting at €8.20
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Coaching for Exceptional Performance Workshop: Senior Associate, High Net Worth Wealth Management, Pauline Zhu
Jane M. Howell; Ken MarkCase IVEY-9B11C027-ELeadership and People Management, StrategyThis is role play #3 (Pauline Zhu) for Coaching for Performance Management: Asia Edition (#9B11C024).Starting at €8.20
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Coaching for Exceptional Performance Workshop: Senior Associate, Insurance Products, James Beringer
Jane M. Howell; Ken MarkCase IVEY-9B11C029-ELeadership and People Management, StrategyThis is role play #5 (James Beringer) for Coaching for Performance Management: Asia Edition (#9B11C024).Starting at €8.20
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAICase IVEY-9B18M170-EEntrepreneurship, StrategyThe chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despit...Starting at €8.20