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Time Out: The Evolution from Media to Markets
Barasz, Kate; Ascarza, EvaCase HBS-520128-EMarketingIn February 2020, Time Out's chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out-the global media and entertainment brand-had gone from a self-published counterculture publication in London to a leading authority on the arts and culture, food and drink, music, and nightlife scenes in hundreds of cities around the world. However, the rise of the internet meant fundamenta...Starting at €8.20
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CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20