Ivey Business School (Canada)
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Groupe PSA: Acquisition of Opel/Vauxhall—From Turnaround to Profitable Growth
Wiboon Kittilaksanawong; Yacine LahmaCase IVEY-9B18M151-EEntrepreneurship, StrategyIn 2017, the French automaker Groupe PSA (PSA) agreed to buy loss-making Opel/Vauxhall units from General Motors Company. PSA had just recovered one year earlier from losses it had sustained since the global financial crisis. With the recovery, PSA had launched a new strategic plan with aggressive goals for sustainable profitable growth. However, PSA’s sales were continuing to drop in the important Chinese market due to fierce competition, and th...Starting at €8.20
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European Experience (A)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C031-ELeadership and People Management, StrategyA group of international business majors from a large Boston-area university traveled to Spain, France and Germany for a yearlong period of study and work. Some of the students described their initial impressions and reactions to living and studying in another country and functioning in another language. Topics discussed include adapting to life in Europe (including language, pace of life, personal space, smoking, local food, sexual norms, person...Starting at €8.20
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Global Alliance for Trade Facilitation: The Scaling Decision
Joerg Dietz; Candice WhiteCase IVEY-W27836-ELeadership and People Management, StrategyIn January 2020, Philippe Isler, director of the Global Alliance for Trade Facilitation (Alliance), was preparing for the Alliance’s steering group meeting that spring. He needed to set forth a plan on how to scale Alliance operations to deliver on current and proposed projects. The Alliance had only three years left in its current funding cycle, and a long list of projects to complete. Isler knew that meeting the funding governments’ expectation...Starting at €8.20
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Nnergix: The Path to Sustainable Growth
Jordi Vinaixa Serra; Winnie VanrespailleCase IVEY-W27977-EEntrepreneurship, StrategyIn December 2019, the founder and chief executive officer of Nnergix, a struggling Barcelona-based renewable energy analytics provider, came home from work excited. He had just finished a very successful meeting with Holaluz Clidom SA about the potential of a new product idea: Sentinel Solar. Nnergix had been in business for almost seven years but had only recently become profitable. This new business idea could generate increasing recurrent reve...Starting at €8.20
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Orpea’s European-Based Nursing Facilities: Expanding to China
Yan (Anthea) Zhang; Wenhong Zhang; Zhuo ChenCase IVEY-9B19M038-EStrategyFounded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences b...Starting at €8.20
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Concorde 2.0: Diffusion of Supersonic Innovation
Yasser Rahrovani; Rohan NoronhaCase IVEY-9B21M002-EStrategyThe Concorde, a British–French supersonic jet, captured the hearts and minds of aviators, business professionals, and celebrities around the world through its iconic design, superior features, and unique inflight experience. Despite its transcendent appeal, the jet became surrounded by controversy, catastrophe, an environmental movement, and changing consumer trends, all of which led to its grounding in 2003. In almost two decades, no aerospace p...Starting at €8.20
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Sarva Pharmaceuticals in Cambodia: Fight or Fold
Sandeep Puri; Rakesh Singh; Raj Agnihotri; Bindu GuptaCase IVEY-9B20A060-EEntrepreneurship, Marketing, StrategyIn January 2020, Jai Prakash Chaubey, the managing director of Sarva Pharmaceuticals Private Limited (Sarva), needed to decide whether or not to accept a proposal from Gursim Pharmaceutical Limited (Gursim) to market some of Sarva’s products in Cambodia. Sarva had been performing well; however, the company’s profitability in Cambodia was minimal. Should Chaubey accept Gursim’s offer? Or should he hire a new country head who could drive the sales ...Starting at €8.20
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RTE: Financing Electricity Transmission Investments in a Regulated Environment
Filip Roodhooft; Samson Yemane Hadush; Leonardo Meeus; Ilan MomberCase IVEY-9B19N002-EFinance, StrategyLeading up to 2013, Réseau de Transport d’Électricité (RTE), a French transmission operator (TSO), was the largest TSO in Europe’s electricity network. Like all European TSOs, RTE was subject to regulatory regimes. At the end of 2013, RTE was operating under a revenue cap, which required that it seek the regulator’s approval before making capital investments. The company was poised to undertake an ambitious investment program in 2014 to replace a...Starting at €8.20
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Danone: Leading Change by Rejigging Purpose
Tulsi Jayakumar, Surya TahoraCase IVEY-W25287-ELeadership and People ManagementIn March 2021, faced with emphatic calls from a minority group of dissatisfied investors worried about Danone SA’s poor financial performance, Danone’s board of directors asked Emmanuel Faber, Danone’s chair and chief executive officer (CEO), to step down from his leadership position.
Danone had a long history of being a purpose-driven company, and Faber’s personal values mirrored the company’s values. Why did a historically purpose-driven...Starting at €8.20
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OWNI: Disrupting the French Media Landscape
Jean-Philippe Vergne; Ken MarkCase IVEY-9B13M117-EEntrepreneurship, StrategyOWNI was founded in April 2009 as a copyright-free online news and image distribution firm. As part of a web agency that developed web content and graphics for French companies, it insisted that all content produced could be made freely available to others under the Creative Commons licence. OWNI delivered hard-hitting news, sourced in the beginning mostly from bloggers and later supplemented by a team of investigative journalists. Set up to chal...Starting at €8.20