HBSP (USA)
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Spiegel-Verlag Rudolf Augstein GmbH & Co. KG
Villalonga, Belen; Beyersdorfer, Daniela; Dessain, VincentCase HBS-208096-EDer Spiegel is Germany's most influential political news magazine. In the 1970's, its founder Rudolf Augstein gave a 50% ownership stake to his employees and sold another 25% to rival publisher Gruner+Jahr, but retained significant control during his lifetime by stipulating in the bylaws that every important business decision would require a 76% shareholder approval. When Augstein died in 2002, however, his co-owners exercised the option the same...Starting at €8.20
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Megaprojects & the Role of the Public: Germany's Embattled 'Stuttgart 21' Rail Project
Varley, Pamela; Mayne, QuintonCase HBS-KS1130-EEconomicsIn February 2010, Germany's national railway broke ground on a project that had been under negotiation for more than 20 years-the Stuttgart segment of the European Magistrale, a 930-mile cross-Europe high-speed rail line that would one day extend from Paris through Munich and Vienna to Budapest and Bratislava. At long last, the German national railway, the state of Baden-W rttemberg, and the city of Stuttgart had come to agreement on the routing...Starting at €8.20
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Siemens ShareNet: Building a Knowledge Network (Spanish Version)
MacCormack, Alan; Herman, Kerry; Voelpel, SvenCase HBS-609S05Service and Operations ManagementDescribe el desarrollo de Sharenet, un innovador sistema de gestión del conocimiento utilizado por una división de Siemens. Sharenet intentos para capturar el conocimiento y la experiencia de muchos de ventas y de marketing unidades dispersas de Siemens en todo el mundo, por lo que es accesible a todos. Sharenet hasta la fecha ha sido financiado como una iniciativa corporativa, libre para todos los que lo utilizan. Pero a medida que el mercado de...Starting at €8.20
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-612S08Service and Operations ManagementDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Starting at €5.74
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Airbus vs. Boeing (A): Turbulent Skies (Spanish Version)
Salter, Malcolm S.; Sinrich, Irence L.Case HBS-319S12EconomicsSe muestran las dimensiones económicas y políticas de la competencia en la industria de la aviación comercial, como se ha demostrado por Airbus y Boeing de Europa de los Estados Unidos.Starting at €8.20
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RWE y la propuesta de un regulador alemán de la electricidad
Dyck, Alexander; Gomez-Ibanez, Jose; Meier, ChristopherCase HBS-709S22EconomicsEn abril de 2001, Dietmar Kuhnt, CEO del gigante energético RWE alemana, tuvo que tomar una decisión que afectaría el futuro de su empresa. Las ganancias en el sector eléctrico dependían en gran medida normas reglamentarias que influyó en la estructura del sector y los precios. RWE había surgido a través de la desregulación como una de las compañías eléctricas más grandes de Alemania y una multiutility. Ahora había una propuesta sobre la mesa par...Starting at €8.20
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Walmart around the World (Spanish version)
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCase HBS-716S11StrategyAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Starting at €8.20