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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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Multiasistencia: Redefining the Relationship with Its Service Professionals
Martinez-Jerez, F. Asis; Perez, Maria Garcia; Miller, KatherineCase HBS-113143-EAccounting and ControlMultiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one.Starting at €8.20
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Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCase SI-188-EInformation Technologies, Innovation and ChangeThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Bankinter: Instalando el simulador hipotecario en las sucursales
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-108S08FinanceDescribe cómo Bankinter, un banco español de tamaño medio, altera el conjunto de información a disposición de sus empleados de cara al cliente. En la primavera de 2003, Bankinter presentó un programa basado en Excel llamado el simulador de hipoteca que los gerentes de sucursales ayudado a calcular el precio de una hipoteca y estimar el valor de vida del cliente (CLV). Facilita una discusión sobre el impacto de un cambio en el conjunto de informac...Starting at €8.20
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Bancaja: Developing Customer Intelligence (A)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107055-EMarketingIn 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CR...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Bankinter: Deploying the Mortgage Simulator to the Branches
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107070-EFinanceDescribes how Bankinter, a mid-sized Spanish bank, altered the information set available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the mortgage simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime value (CLV). Facilitates a discussion of the impact of such a change in the information set for employees when the incentives and dec...Starting at €8.20