HBSP (USA)
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Megaprojects & the Role of the Public: Germany's Embattled 'Stuttgart 21' Rail Project
Varley, Pamela; Mayne, QuintonCase HBS-KS1130-EEconomicsIn February 2010, Germany's national railway broke ground on a project that had been under negotiation for more than 20 years-the Stuttgart segment of the European Magistrale, a 930-mile cross-Europe high-speed rail line that would one day extend from Paris through Munich and Vienna to Budapest and Bratislava. At long last, the German national railway, the state of Baden-W rttemberg, and the city of Stuttgart had come to agreement on the routing...Starting at €8.20
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20
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Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
Jones, Geoffrey G.; Lubinski, ChristinaCase HBS-811060-EEntrepreneurshipThis case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal products company, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. After 1919 ceo Willy Jacobson rebuilt the in...Starting at €8.20
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Siemens ShareNet: Building a Knowledge Network (Spanish Version)
MacCormack, Alan; Herman, Kerry; Voelpel, SvenCase HBS-609S05Service and Operations ManagementDescribe el desarrollo de Sharenet, un innovador sistema de gestión del conocimiento utilizado por una división de Siemens. Sharenet intentos para capturar el conocimiento y la experiencia de muchos de ventas y de marketing unidades dispersas de Siemens en todo el mundo, por lo que es accesible a todos. Sharenet hasta la fecha ha sido financiado como una iniciativa corporativa, libre para todos los que lo utilizan. Pero a medida que el mercado de...Starting at €8.20
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-612S08Service and Operations ManagementDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Starting at €5.74
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Airbus vs. Boeing (A): Turbulent Skies (Spanish Version)
Salter, Malcolm S.; Sinrich, Irence L.Case HBS-319S12EconomicsSe muestran las dimensiones económicas y políticas de la competencia en la industria de la aviación comercial, como se ha demostrado por Airbus y Boeing de Europa de los Estados Unidos.Starting at €8.20
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Vivian Lowery Derryck and African Governance
Kanter, Rosabeth Moss; Stine-Rowe, KelsiCase HBS-ALI002-EAs a veteran international development specialist, Vivian Lowery Derryck spent 35 years trying to influence governments in Africa by working with State Department and United States Agency for International Development (USAID) officials, African heads of state, and non-profit leaders across the continent. She believed the right outside pressure and expert collaboration could meaningfully shape U.S. foreign policy toward Africa and improve democrac...Starting at €8.20
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RWE y la propuesta de un regulador alemán de la electricidad
Dyck, Alexander; Gomez-Ibanez, Jose; Meier, ChristopherCase HBS-709S22EconomicsEn abril de 2001, Dietmar Kuhnt, CEO del gigante energético RWE alemana, tuvo que tomar una decisión que afectaría el futuro de su empresa. Las ganancias en el sector eléctrico dependían en gran medida normas reglamentarias que influyó en la estructura del sector y los precios. RWE había surgido a través de la desregulación como una de las compañías eléctricas más grandes de Alemania y una multiutility. Ahora había una propuesta sobre la mesa par...Starting at €8.20
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Walmart around the World (Spanish version)
Alcacer, Juan; Agrawal, Abhishek; Vaish, HarshitCase HBS-716S11StrategyAfter reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil, Argentina, Central America, China, South Korea, Japan, Germany, the U.K., and Africa. Students reflect on the mixed results of these ventures and identify elements in the company's locat...Starting at €8.20
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Precision Worldwide, Inc. (Spanish version)
Bruns, William J., Jr.Case HBS-107S23Accounting and ControlA competitor has developed and introduced a superior product that is less costly to manufacture. Precision Worldwide must decide whether to match the competitor's product, when to do so, and how to price, given that it holds a large inventory of its now inferior product.Starting at €8.20