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LifeSpring Hospitals: Delivering Affordable, High-quality Maternal Health Care in India
S. Ramakrishna Velamuri; Wei Zhang; Priya Anant; Monidipa MukherjeeCase IVEY-9B12M105-EEntrepreneurship, StrategyThis case highlights the journey of an organization that was set up in Hyderabad, in southern India, to provide affordable maternal care services to women from low-income urban families. LifeSpring Hospitals grew from a single hospital into a chain of nine hospitals, all in Hyderabad, in only five years. The chief executive officer has spent this initial period trying out new methods, continuously fine-tuning the model and learning from this proc...Starting at €8.20
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCase IVEY-9B14M151-EEntrepreneurship, StrategyPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Starting at €8.20
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Easepal: Transforming a Chinese OEM Supplier
Chuang Chen; Ning SuCase IVEY-9B16M005-EEntrepreneurship, StrategyAs one of the world’s largest OEM suppliers of electric massaging equipment, China’s Easepal has faced increasing challenges in its traditional OEM business over the course of two decades. Since the company’s inception in the 1990s, its founder has always had the ambitious goal of becoming more than just a supplier in the global electric massager market. Easepal’s mature research and development and manufacturing capabilities have the potential t...Starting at €8.20
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Jaipur Rugs: Balancing Goals And Organizational Growth
Margie ParikhCase IVEY-9B16M041-EEntrepreneurship, StrategyJaipur Rugs Company Private Limited, a family-owned business, was founded with the twin goals of leading a thriving export business and helping artisan weavers to live with dignity and keep their heritage alive. In 2015, this company was the largest exporter of hand-knotted carpets from India and faced two dilemmas: Should the company focus exclusively on hand-knotted carpets, as preferred by the founder and some family members, or should it focu...Starting at €8.20
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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCase IVEY-9B16M063-EEntrepreneurship, StrategySince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Starting at €8.20
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CPT: The Constant Hunt for Entrepreneurial Opportunities
S. Ramakrishna Velamuri; Liman ZhaoCase IVEY-9B16M067-EEntrepreneurship, StrategyAfter continuous business growth and taking advantage of new business opportunities, China Precision Technology Group transformed from a small producer of coils for television tuners to an enterprise with five different business sectors: consumer electronics, automobile parts, optical, health care, and stamping equipment. In 2014, on the company’s 24th anniversary, the company’s founder and chief executive officer was evaluating the achievements ...Starting at €8.20
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Wooden Bakery: Should It Enter the U.S. Market
Hagop Panossian; Dima JamaliCase IVEY-9B16M128-EEntrepreneurship, StrategyA leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as th...Starting at €8.20
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Apollo Gleneagles Hospitals: The Next Steps for Growth
Sandeep Goyal; Amit KapoorCase IVEY-9B16M197-EEntrepreneurship, StrategyIn January 2016, the chief executive officer of Apollo Gleneagles Hospitals (AGH) was reflecting on the 12-year journey that had led to the establishment of AGH as the strongest pillar of holistic healthcare in Eastern India. AGH brought together the best infrastructure, equipment, people, and systems to serve the people of Eastern India with end-to-end tertiary healthcare. The institution grew with a continuous drive for expanding knowledge, int...Starting at €8.20
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Barefoot College of Tilonia: Lighting Up Rural Lives
Sunita Mehta; Surya Kant Sharma; Raavi RadhikaCase IVEY-9B16M199-EEntrepreneurship, StrategyIn September 2013, Sanjit “Bunker” Roy was honoured with an award for his vision and leadership in addressing global problems through his novel organization, Barefoot College (Barefoot). Barefoot’s mission was to improve the lives of impoverished rural residents by upgrading their existing skills with training so the villages and their residents were self-sufficient. When he started the college in the state of Rajasthan, India, in 1972, Roy never...Starting at €8.20
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PacificLink iMedia: To List or to Sell
Andrew Karl Delios; Alvin LamCase IVEY-9B16M202-EEntrepreneurship, StrategyThe founder of a digital media firm had to decide whether to list or to sell his company, PacificLink iMedia (PacificLink) in 2015. The founder had fielded more than 20 offers from various companies to acquire PacificLink since 2007–2008. He rejected all these past offers, because he was working to position the company to list on the main board of the Hong Kong Stock Exchange. However, in 2015, the founder received an offer from Accenture that ap...Starting at €8.20