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- Case
Worldwide Niche Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-504S18Published: Jun 10, 1991Reviewed: May 9, 2002Format: pdfPages: 21Language: Spanish - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: pdfPages: 25Language: English - Case
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Collection: HBSP (USA)Ref.: HBS-KS1119-EPublished: Feb 4, 2015Format: pdfPages: 32Language: English - Case
Komatsu: The Rise of a Service-Dominant Logic
Collection: IESE (España)Ref.: M-1328-EPublished: Mar 4, 2015Format: pdfPages: 16Language: English - Case
Allianz: Optimizing Customer Acquisition Strategy using Machine Learning
Collection: Ivey Business School (Canada)Ref.: IVEY-W27305-EPublished: Sep 14, 2022Format: pdfPages: 9Language: English