IESE (España)
-
Jack Campbell (B)
Carelli, Joao; Chinchilla, Nuria; Moragas Freixa, MarujaCase DPO-199Leadership and People ManagementJack Campbell es un profesional brasileño con una brillante preparación académica. El caso muestra la entrevista de trabajo y su incorporación a un banco en el que no encaja ni por motivos ni por cultura empresarial. Sus buenos resultados como profesional no son óbice para que, al cabo de un tiempo, haya un replanteamiento en su carrera.Starting at €5.74
-
AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
-
El sistema de transbordadores de Roaboke Island - Nota del instructor
Riverola, JosepTeaching Note PT-63Service and Operations ManagementUna empresa dedicada al transporte de vehículos por mar trata de determinar la capacidad que necesita en sus transbordadores para dar el servicio adecuado.Starting at €0.00
-
Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92Entrepreneurship, MarketingAqueduct es una empresa emergente que diseña y fabrica un dispositivo médico para la aplicación terapéutica de frío tras una intervención de cirugía traumática o estética. Dos MBA del MIT y el IESE, y el equipo que reunieron, dan los pasos iniciales para la creación de la empresa y llevan a cabo los ensayos médicos necesarios. Paralelamente deben conseguir financiación para la nueva compañía. En el caso se valoran las diversas alternativas de fin...Starting at €8.20
-
Saga Falabella: Investing in a New Store
Hepp R.; Prada A.; Martínez Abascal, EduardoCase F-776-EFinanceSaga Falabella, the largest department store chain in Latin America, is considering opening a new store in Arequipa. The profit-loss accounts, balance sheets and asset and shareholder cashflows are analyzed, as well as profitability, project risks, and other factors which could influence the decision. A discussion is presented of which cashflows should be included in the project, and which should not.Starting at €8.20
-
United Breaks Guitars
Vaccaro, Antonino; Ramus, TommasoCase BE-202-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Service and Operations ManagementUnited Continental Holdings, generally referred to as United for short, is one of the largest airlines in the world. Although it has its headquarters in Chicago (Illinois, United States), it operates nine different hubs, the other eight being Denver, Guam, Houston, Los Angeles, Newark (New Jersey), San Francisco, Tokyo (Japan) and Washington D.C. Like many companies in the transport sector, United claims: ?Our goal is to make every flight a posit...Starting at €8.20
-
Hertz & Dollar Thrifty
Estrada, JavierCase F-906-EFinanceMark Frissora, Hertz's chief executive officer and chairman of the Board, had been pushing Elyse Douglas, the company's chief financial officer, to come up with a figure. The figure was how much Hertz should bid to acquire Dollar Thrifty and still generate value for Hertz's shareholders. Frissora had been pursuing the acquisition of Dollar Thrifty for almost three years now, and yet a deal remained elusive. "It's now or never," Frissora told Doug...Starting at €8.20
-
Guidant Corporation (C): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Vaccaro, AntoninoCase BE-171-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is an high tech star up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. After the death of a patient due to the fault of a Guidant's product, the firm enter into fire. Case C provides the epilogue of the long crisis.Starting at €5.74
-
Guidant Corporation (A): Don't Get a Heart Attack! Difficult Decisions in a Pacemaker Firm
Vaccaro, AntoninoCase BE-169-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeGuidant Corporation is a high tech start up. After a couple of years of activities, it launches new high tech products such as pacemakers, implantable defibrillators, etc. After some time Guidant's top management discovers that one of its products, implanted in 24.000 patients, has a serious defect. Manager has to choose whether to disclose the information only to the FDA as requested by the law, or also to inform the patients and doctors.Starting at €8.20
-
Netflix: del "clicks and bricks" a la distribución digital de películas
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75Information Technologies, Innovation and Change, Service and Operations ManagementNetflix es un proveedor estadounidense de servicios de streaming a la carta y de alquiler de DVD por correo y con cuota fija. La compañía ha experimentado un éxito increíble desde sus comienzos en 1997. Durante 2010, sus ingresos aumentaron un 29% hasta los 2.160 millones de dólares y el precio de sus acciones subió un 219% hasta los 175,70 dólares. Eso también supuso una subida de 8 millones de suscriptores, llegando a un total de más de 20 mill...Starting at €8.20