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Domino’s Pizza Japan: Fortressing or Market Expansion?
Paul W. Beamish; Colette Southam; Alex BeamishCase IVEY-9B21M028-EMarketing, StrategyIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Starting at €8.20
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Shoes of Prey: Managing the Dark Side of Value Co-creation
Sanjit Kumar Roy; Gaganpreet SinghCase IVEY-9B20A022-EEntrepreneurship, Marketing, StrategyLaunched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initiallyStarting at €8.20
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Market Stretch
Gavin Price; Margaret SutherlandCase IVEY-9B09M046-EMarketing, StrategyBio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries in which it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused ...Starting at €8.20
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General De La Rey and the Blue Bulls
Michael GoldmanCase IVEY-9B08A010-EMarketing, StrategyThe Blue Bulls rugby team enjoyed a fanatical fan base and had been performing well in local and international competitions recently. As a leading South African rugby franchise, the Blue Bulls faced a social and political environment that emphasized racial transformation. An up-and-coming Afrikaans musician had become best-seller with his De La Rey song, which was about a Boer soldier who calls on General De La Rey to lead the Afrikaner people to...Starting at €8.20
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Growing the Mamas & Papas Brand
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B11A044-EEntrepreneurship, Marketing, StrategyNawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in South Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African woman married to an Indian man in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that wou...Starting at €8.20
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The Beauty of Sorbet
Margaret Sutherland; Verity HawardenCase IVEY-9B12A039-EEntrepreneurship, Leadership and People Management, Marketing, StrategyHIGHLY COMMENDED CASE - African Business Cases Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. This case chronicles the origins and growth of Sorbet, a chain of beauty salons targeting upper income women in South African metropolitan areas. Owner Ian Fuhr identified an opportunity to redefine the beauty salon experience in South Africa by offering customers a service unlike anything in the industry....Starting at €8.20
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A Public Relations Campaign for Rwanda
Mary Weil; Ken MarkCase IVEY-9B14A035-EMarketing, StrategyOn February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour ...Starting at €8.20
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Wendy's: A Plan for International Expansion
Fabrizio Di MuroCase IVEY-9B18A052-EMarketing, StrategyIn the summer of 2018 in the United States, Wendy’s faced an important decision related to its international markets. The company had a small international presence; of its 6,537 restaurants worldwide, only 637 restaurants were located in international markets. The company was faced with a saturated and stagnating U.S. market and fierce competition from a number of fast food rivals, including McDonald’s Corporation, Burger King Corporation, and C...Starting at €8.20
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCase HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20