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- Case
Siemens Employer Branding: Who Owns the Brand (A)
Collection: IESE (España)Ref.: M-1368-EPublished: Jun 11, 2019Format: PDFPages: 11Language: English - Case
Ashby Pharmaceuticals
Collection: IESE (España)Ref.: M-1208-EPublished: Apr 18, 2008Format: PDFPages: 5Language: English - Case
L'Oréal USA: Digitally Optimizing Consumer Insights
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A012-EPublished: Apr 15, 2021Reviewed: Apr 15, 2021Format: PDFPages: 13Language: English - Article
Rediscovering Market Segmentation (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0602GPublished: Feb 1, 2006Reviewed: Nov 1, 1988Format: PDFPages: 10Language: Spanish - Case
The MonoSpace Launch in Germany (Spanish version)
Collection: HBSP (USA)Ref.: HBS-503S07Published: May 21, 2001Reviewed: Jul 1, 2002Format: PDFPages: 24Language: Spanish - Article
Mismanagement of Customer Loyalty (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0207FPublished: Jul 1, 2002Reviewed: Dec 5, 2012Format: PDFPages: 12Language: Spanish - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
Israel at 70: Is it Possible to (re)Brand a Country
Collection: HBSP (USA)Ref.: HBS-519006-EPublished: Nov 1, 2018Reviewed: Feb 22, 2019Format: PDFPages: 26Language: English - Case
DayTwo: Going to Market with Gut Microbiome
Collection: HBSP (USA)Ref.: HBS-519010-EPublished: Mar 1, 2019Reviewed: Dec 18, 2008Format: PDFPages: 21Language: English - Case
Zespri Grows
Collection: HBSP (USA)Ref.: HBS-519047-EPublished: Nov 26, 2018Reviewed: Apr 19, 2019Format: PDFPages: 30Language: English