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Cassia at Home: A Restaurant Brand Moves to Home Kitchens
Shreshthi Mehta; Marilyn AnthonyCase IVEY-W27037-EEntrepreneurship, StrategyBeginning with an ambitious, lean start-up effort in the highly competitive restaurant industry in Auckland, New Zealand, a husband-and-wife team built a small empire of successful fine dining Indian restaurants. Then came the disruption of the COVID-19 pandemic, which exposed their extreme vulnerability to external forces and the subsequent volatility of the restaurant industry. Their quick pivot to launching a line of Indian sauces for home coo...Starting at €8.20