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Danone: Changing the Food System
Bell, David E.; Gabrieli, Federica; Beyersdorfer, DanielaCase HBS-520053-EMarketingEmmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon becoming CEO in 2014, he had built on Danone's long history of CSR-engagement to give a boost to the company's mission to bring health through food to as many people as possible. In Sept...Starting at €8.20
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Ch teau Margaux: Serving Up the Third Wine
Ofek, ElieCase HBS-521054-EMarketingIn fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Ch teau Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Ch teau Marguax, as this wine was called, was launched in 2013 with a particular goal in mind and with a well defined go-to-market strategy. Six years later, Mentzolopoulos and her management team were evaluating the wine's performance against the original goal and re-exa...Starting at €8.20
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Global Wine War 2009: New World versus Old, Teaching Note
Bartlett, Christopher A.Teaching Note HBS-910412-EMarketingTeaching Note for [910405].Starting at €0.00
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Advertising Experiments at RestaurantGrades
Luca, Michael; Dai, Weijia; Kim, HyunjinCase HBS-916038-EMarketingThis exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The context is an experiment in a hypothetical restaurant review company called RestaurantGrades (RG) whose main source of revenue comes from advertising. Like Yelp and TripAdvisor, RG adv...Starting at €8.20