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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Ford Motor Company: Strengthening the Dealer Network
Rangan, V. Kasturi; Lee, Katharine; Bell, MarieCase HBS-511132-EMarketingThe case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.Starting at €8.20
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCase IVEY-9B15A052-EEntrepreneurship, Marketing, StrategyRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Starting at €8.20
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Moshi Looks to Popularize Fusion Fare in Dubai
Sandeep Puri; Kirti Khanzode; Rahul JainCase IVEY-9B16A032-EEntrepreneurship, Marketing, StrategyMoshi, a fusion restaurant in an upmarket area of Dubai, had carved out a niche for itself with its unique menu, high-quality food, and excellent service—all offered at a reasonable price. As the young owner planned to launch another outlet, he pondered his options for growth. Was it time to create a chain, or should he give the new outlet a completely different feel and target a specific customer segment? Should he increase his product range or ...Starting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCase HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Starting at €5.74
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FiLLi Café: Going Global
Kirti Khanzode; Geetanjali ChandraCase IVEY-9B18A061-EEntrepreneurship, Marketing, StrategyBy May 2018, the owner of 30 FiLLi Café outlets across the United Arab Emirates had come a long way from helping out in his father’s a small cafeteria in the Mamzar area of Dubai in 2004. With his innovative FiLLi tea and FiLLi Zafran tea, he had successfStarting at €8.20