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Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
Amandeep Singh Narang; Vivek Pani Gumparthi; Somnath ChakrabartiCase IVEY-9B19A020-EMarketing, StrategyIn late 2015, the government of Delhi, India, took a radical step to curb traffic congestion and pollution, by restricting the use of private automobile vehicles in Delhi’s National Capital Region. Drivers of vehicles whose licence plate numbers ended in odd numbers would be able to drive only on odd-numbered days, and drivers of vehicles whose licence plate numbers ended in even numbers would be able to drive only on even-numbered days. All rest...Starting at €8.20
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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Ford Motor Company: Strengthening the Dealer Network
Rangan, V. Kasturi; Lee, Katharine; Bell, MarieCase HBS-511132-EMarketingThe case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior managers wondered how the transformed distribution channel would meet the needs of its new product strategy developed in response to the financial crisis.Starting at €8.20
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Delhi Metro Rail Corporation (B): Doing More with Less
Somnath Chakrabarti; B. S. KiranCase IVEY-9B16A050-EMarketing, StrategySupplement for product 9B16A049.Starting at €5.74
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCase HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Starting at €5.74
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MTS India: Organic Growth, Partnership, or Exit
Somnath Chakrabarti; Shubhendu DuttaCase IVEY-9B17A021-EMarketing, StrategyIn June 2015, Mobile TeleSystems (MTS) India was considering its future in the Indian telecom market. MTS India, a global telecommunications (telecom) brand, had been operating in the country since March 2009. It had gone through difficult phases marked by India’s regulatory regime and the global economic crisis. Although the Indian telecom market had immense potential, MTS India’s success was stifled by a lack of telecom resources and in the ina...Starting at €8.20