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Sagacity Tea: What Direction for Growth
Quelch, John A.; Handlin, AmyCase HBS-918527-EMarketingKate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the proposal include various forms of trade promotion, including discounts, coupons, and slotting fees (SFs), the latter being upfront payments to retailers in the form of free goods in...Starting at €8.20
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Repositioning CARE USA, Teaching Note
Rangan, V. Kasturi; Lee, KatherineTeaching Note HBS-511032-EMarketingTeaching Note for 509005.Starting at €0.00
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CFW Clinics in Kenya: To Profit or Not for Profit
Rangan, V. Kasturi; Lee, KatherineCase HBS-512006-EMarketingTen years after having launched a chain of non-profit health clinics, its founder is now debating the merits of scaling the operation by converting to a for-profit enterprise.Starting at €8.20
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Sagacity Tea: What Direction for Growth, Teaching Note
Quelch, John A.; Handlin, AmyTeaching Note HBS-918528-EMarketingTeaching note for case 918527.Starting at €0.00