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Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: pdfPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: pdfPages: 11Language: - Case
Kuaishou: Developing a Livestreaming E-Commerce Business
Collection: Ivey Business School (Canada)Ref.: IVEY-W26400-EPublished: Dec 6, 2021Reviewed: Dec 6, 2021Format: pdfPages: 11Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: pdfPages: 10Language: English - Case
Alibaba: Launching a Direct Online Retail Model
Collection: Ivey Business School (Canada)Ref.: IVEY-W28625-EPublished: Sep 28, 2022Format: pdfPages: 14Language: English