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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: pdfLanguage: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: pdfLanguage: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: pdfLanguage: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: pdfLanguage: - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: pdfLanguage: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: pdfLanguage: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: pdfLanguage: English - Case
Ludhiana City Bus Services Limited: Pricing for Profits
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A019-EPublished: May 26, 2014Reviewed: May 26, 2014Format: pdfLanguage: English