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The Captor Opportunity (A)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1397-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €8.20
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Maria Sharapova: Marketing a Champion (B)
Elberse, Anita; Golod, MargaritaCase HBS-507066-EMarketingSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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María Sharapova: Marketing de una campeona (A)
Elberse, Anita; Golod, MargaritaCase HBS-508S06MarketingEn julio de 2004, una continuación de 17 años de edad, María Sharapova ganó Wimbledon, sin duda el más prestigioso torneo de tenis en el mundo. Max Eisenbud, agente de Sharapova en International Management Group (IMG), conocía el campeonato daría lugar a una avalancha de nuevas oportunidades. ¿Cuál sería el mejor enfoque para la gestión y comercialización de un campeón como Maria Sharapova? ¿Cuál de las diferentes ofertas de patrocinio valdría la...Starting at €8.20
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The Captor Opportunity (C)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1399-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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María Sharapova: Marketing de una campeona (B)
Elberse, Anita; Golod, MargaritaCase HBS-508S07MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The Captor Opportunity (B)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1398-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74