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Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B12A057-EEntrepreneurship, Marketing, StrategyThis case explores social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of a challenging real estate environment, Better Homes and Gardens Real Estate (BHGRE) was launched in 2008 by Realogy Corporation, the largest franchisor of real estate brands in the world, to maintain and grow market share with a new type of real estate company centered around lifestyle. BHGRE has grown rapidly and ha...Starting at €8.20
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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CAEI: Impulsando la innovación y la rentabilidad en el sector agrario
Villafuerte Martin, Antonio; De Cote, Jose AntonioCase IIST-MI-157MarketingCAEI es la segunda empresa productora de caña de azúcar de República Dominicana. En 2010 inició un proceso de transformación estratégica del negocio que la ha convertido en 2017 en una de las empresas más rentables y competitivas de la industria azucarera en el Caribe. El caso describe esa transformación, así como los retos a los que se enfrenta la empresa (y el conjunto de la industria) en 2017.Starting at €8.20
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CAEI: Driving innvotaion and profitability in the agricultural sector
Villafuerte Martin, Antonio; De Cote, Jose AntonioCase IIST-MI-157-E-EMarketingCAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated....Starting at €8.20
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CAEI: Impulsando la innovación y la rentabilidad en el sector agrario - Nota del Instructor
Villafuerte Martin, Antonio; De Cote, Jose AntonioTeaching Note IIST-MITN-157MarketingCAEI es la segunda empresa productora de caña de azúcar de República Dominicana. En 2010 inició un proceso de transformación estratégica del negocio que la ha convertido en 2017 en una de las empresas más rentables y competitivas de la industria azucarera en el Caribe. El caso describe esa transformación, así como los retos a los que se enfrenta la empresa (y el conjunto de la industria) en 2017.Starting at €0.00
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DonorsChoose.org: Refining a Successful Brand
Allison Johnson; Emily Chen-BendleCase IVEY-9B15A050-EEntrepreneurship, Marketing, StrategyMore than a decade after its launch, DonorsChoose.org is a successful, well-known and well-regarded charitable organization that supports U.S. public schools. Yet in the years since the organization’s inception, the charity environment has changed, leading the organization’s chief marketing officer to investigate how to further clarify the brand in a shifting space. The case centres on findings delivered by a branding agency regarding a possible ...Starting at €8.20
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CAEI: Driving innvotaion and profitability in the agricultural sector. Teaching Note
Villafuerte Martin, Antonio; De Cote, Jose AntonioTeaching Note IIST-MITN-157-E-EMarketingCAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated....Starting at €0.00
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A Couple of Squares: Pricing for the Future (A)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A004-EEntrepreneurship, MarketingIn 2012, small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia element...Starting at €8.20
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MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B13A014-EEntrepreneurship, MarketingMediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction o...Starting at €8.20